Northstar Travel Group Sells Inntopia to Outside Interactive Inc.
Inntopia joins Outside Interactive Inc. after a successful 11 years as part of Northstar Travel Group
Rutherford, NJ & Stowe, VT: Northstar Travel Group (“Northstar”) announced today that it has sold Inntopia, its software division whose platform includes booking, marketing cloud, and business intelligence solutions for the travel and hospitality industry, to Outside Interactive, Inc. (“Outside”). Terms of the transaction were not disclosed.
Northstar Travel Group, owned by investment funds managed by EagleTree Capital since 2016, initially acquired a majority stake in Inntopia in 2014. The divestiture of Inntopia aligns with Northstar’s strategic focus on its core media, events, and marketing solutions for the global travel industry.
Jason Young, CEO of Northstar said, “We are proud of the incredible value Inntopia has delivered to its customers as a part of Northstar. We appreciate the passion and commitment Trevor and the entire Inntopia team brought to our business. We wish them great success going forward in their partnership with Outside.”
Trevor Crist, Founder and CEO of Inntopia said, “Northstar has been critical in helping transform Inntopia from a startup to an enterprise technology company. We are proud of the success we’ve had together and thank the Northstar team for their years of support.”
BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to Inntopia in the transaction.
About Inntopia
Founded in 2001, Inntopia develops software for the outdoor leisure, resort and destination travel industries. Their offerings include marketing CRM, ecommerce platform, and business intelligence products and are used by hundreds of resorts, hotels, and destinations across the world including Vail Resorts, Alterra Mountain Company, Grand America Hotels and Resorts, Palmetto Dunes Oceanfront Resort, and Big Cedar Lodge.
About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 300 million unique users and has over 100M registered users across its network of 25 media, service, and utility brands. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started.
About Northstar Travel Group
Northstar Travel Group is the leading business-to-business media company providing information and marketing solutions for the global travel industry. The company owns fourteen media brands connecting 1.4M industry professionals through a comprehensive portfolio of digital, social, print and more than one hundred events in thirteen countries. Northstar Travel Group is owned by EagleTree Capital. Northstar Travel Group is based in Rutherford, NJ, and more information is available at northstartravelgroup.com.
About EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm, with $5.3 billion of assets under management as of December 31, 2023, that has completed 45 private equity investments and over 100 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.